We invented fantasy football in 1991
A year before the Premier League existed, a group of friends ran an auction for footballers and built their own squads. That game is still here - and it's still the best one we've ever made.
The first fantasy football game in the UK
A group of friends formed a league and bid against each other to build their own squads. It picked up a cult following fast - inspiring a Fantasy League show on Radio 5, then catching the eye of The Daily Telegraph.
In 1994 we swapped the auction for a player price-list so it could work for a mass audience. Over 350,000 people entered. That format became the standard way the whole country played fantasy football.
We ran the games behind names you know
We licensed the auction format to BBC2 for Baddiel and Skinner's Fantasy Football League, and ran newspaper games around the world.
By 1996 we'd launched our first website. Over the next 20 years we built games for The Times, BBC Sport, Sky Sports, Cricinfo and The Sun, ran our own at fantasyleague.com, and set up a Schools Fantasy Football League that lasted over a decade.
We went back to the one that lasts
Across everything we built, one game always beat the rest - the original auction game. It kept the most loyal players by a distance.
So in 2017 we made it our single focus and rebuilt the platform from scratch. This is the best way to play, and people who try it don't go back.
92% of our managers come back the next season, and 74% of leagues have played with us for more than 15 years.
Way ahead of any other game we've ever made.
